지역

Jeju to launch new membership service providing points and discounts for tourists later this year

입력 2025.03.18 17:43

Park Mi-ra

Jeju Island will launch the “Jeju Digital Tourist Card” later this year, a new membership service that will provide points and discounts for tourists.

The Jeju government said on march 17, “We are building a Jeju digital tourist card system based on non-fungible token (NFT) technology with the goal of introducing it in September.”

A pop-up event for the Jeju Digital Tourist Card is held at The Hyundai Seoul in Yeouido from February 28 to March 12. Courtesy of the Jeju government

The Jeju Digital Tourist Card is a “Jeju membership” system that allows anyone visiting Jeju to apply and get it issued easily. Points are given based on the number of visits to Jeju. It is also under consideration to provide travel subsidies if certain criteria are met. There are also discounts for various facilities on the island, including public and private tourist attractions.

The system is based on the structure that the more often people visit Jeju, the more benefits they get. For this reason, the island expects that the issuance of a digital tourist card will increase the revisit rate to Jeju and create new travel demand, especially among the digital savvy MZ generation.

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The Jeju government aims to issue 100,000 digital tourist cards this year. Earlier, the island held a pre-registration event for the digital tourist card at The Hyundai Seoul in Yeouido from February 28 to March 12, and it turned out that more than 8,000 people participated.

An official from the Jeju government said, “The digital tourist card will become a new tourism service that will provide customized membership features and discounts at tourist attractions.”

※This article has undergone review by a professional translator after being translated by an AI translation tool.