Coupang, whose share price had plunged due to the worst-ever personal data leak, finished slightly higher on the 2nd (local time), rebounding within a day.

On the New York Stock Exchange that day, Coupang ended trading at $26.71, up 0.23% from the previous session.

After tumbling 5.36% the previous day, the first trading day after the personal data leak was disclosed, the stock continued to show weakness at the open. However, as selling pressure eased, it reversed higher in the afternoon.

Coupang said on the 29th of last month that the number of customer accounts whose personal information was exposed had been confirmed at 33.7 million. It said the exposed data included names, email addresses, the names, phone numbers, and addresses entered in delivery address books, and some order information. However, at an emergency interpellation held at the National Assembly on the 2nd, Coupang representative Park Dae-jun acknowledged that, in addition to the items previously known, shared entrance door passwords had also leaked.

Meanwhile, JP Morgan said in a report the previous day that “Coupang enjoys an incomparable position in the Korean market and Korean consumers are relatively less sensitive to data-breach issues,” and projected that “customer attrition will be limited.”