Nongshim, Korea’s top instant noodles and snack maker, said on April 1 that it launched the “Safety Campaign That Touches People’s Heart” with the National Fire Agency starting this month. The campaign is a social contribution activity that the company and the fire agency have been conducting since 2021 to promote the importance of fire safety and the dedication of firefighters.

As part of the campaign, Nongshim will launch a limited-edition package of Shin Ramyun containing the stories of three “heroic firefighters” and carry out a project to support the installation of smoke alarms. By scanning the QR code printed on the Shin Ramyun packaging, consumers can see the activities of the firefighters who protect the lives and safety of the public.

The three “heroic firefighters” introduced this year work in the fields of fire rescue (Kim Soo-ryun), first-aid (Kim Ji-eun), and air rescue (Lee Seung-hyo). They are firefighters who develop related expertise or skills to save lives and protect the lives and safety of the people in emergency situations. Their efforts are contained in QR codes.

The firefighters decided to donate all of their appearance fees to organizations for the bereaved families of firefighters who died at their post.

Nongshim also supports the installation of smoke alarms for the underprivileged nationwide. Smoke alarms are devices that detect smoke or flames in the early stages of a fire and sound an alarm to help people evacuate quickly. The company has supported the installation of 30,000 smoke alarms over the past four years and will install 10,000 more this year.

"It is an annual campaign to thank firefighters for their courage and dedication to saving the lives of the people and to repay consumer support for Shin Ramyun,” said an official from Nongshim. ”We will continue to carry out social contribution activities to fulfill our corporate social responsibility in various fields.”