The Seoul Metropolitan Government announced on the 16th that from the 18th to the 31st, at the Dongdaemun Design Plaza (DDP) ‘Seoul Light DDP 2025 Winter’ event, it will showcase a media art piece featuring ‘Haechi’, the representative character of the Seoul Metropolitan Government.

The title of the work is ‘Seoulful Winter (SEOULFUL WINTER)’.

This event is a winter festival that creates a Christmas village under the theme of ‘Ever Glow (EverGlow·a place that shines forever’.

The event will feature popular characters including Haechi and Soul Friends, as well as LINE FRIENDS and Iyaiya and Friends, to adorn the DDP exterior media facade measuring 222ｍ.

The piece reinterprets the Haechi character as pattern art.

Considering the curved surface characteristics of the DDP exterior walls, it is presented as intuitive, highly visible pattern art. Anyone visiting in the evening can view the work.

Lee Young-mi, Seoul Brand Officer, said, “DDP, where the Seoul Light winter event is held, is a year-end hotspot beloved by foreign tourists and the younger generation” and added, “Haechi, the representative character of Seoul, will take a step forward as a global IP (intellectual property).”