Returning after 20 years, the film <The Devil Wears Prada 2> is already captivating the fashion world with just its teaser and final trailer unveiled ahead of release. As the original put classic luxury houses such as Chanel, Prada, and Hermes front and center and was dubbed the ‘bible of fashion films’, attention is turning to which brands will appear in this sequel.

This installment tells a story of power and survival as Miranda (Meryl Streep), editor-in-chief of the fashion magazine ‘Runway’, Andy (Anne Hathaway), who has returned to the fashion industry, and Emily (Emily Blunt), now an executive at a luxury brand, become entangled.

Notably, the recently released final trailer directly names specific brands, heralding an even more overt ‘luxury narrative’ than the original. In the trailer dialogue, “Fendi”, “Brunello Cucinelli”, and “Toteme” are mentioned. While the first film revealed brands indirectly through styling, the sequel pulls the brands themselves into the narrative.

By referencing the Italian luxury house Fendi; Brunello Cucinelli, a brand known for ‘quiet luxury’; and the Swedish label Toteme, which has recently surged in the global market, the film appears intended to present the ‘contemporary fashion landscape’ where heritage maisons and emerging designer brands coexist.

The fashion industry is also watching the possibility that this work could become not just a movie but a ‘vast marketing platform’ capable of changing brand strategy itself. In practice, the production team actively used a ‘fashion spoiler’ tactic, releasing on-set images in paparazzi-style shots that naturally revealed the looks.

The first look spotted was by the French designer label Jean Paul Gaultier, which drew attention on Anne Hathaway’s social media last year. She posted a photo captioned “Andy Sachs, 2025,” wearing a 1990s vintage pinstriped vest and trousers by Jean Paul Gaultier, paired with a pearl necklace from the American jewelry brand Gemma Wyn.

The Italian luxury brand Dolce & Gabbana is also considered highly likely to appear. It is said that footage of Meryl Streep attending the brand’s show during Milan Fashion Week was used for filming. In the promotional videos, although no specific brand logos are shown outright, the emphasis on high-fashion stylingsuch as tailored suits, classic trench coats, and red dresseshas prompted expectations of extensive collaborations with luxury brands.

Chanel is still cited as central to luxury fashion. In the trailer, Anne Hathaway says, “I wore that year’s Chanel collection” and “I gave it to someone else.” The staffer she is speaking with reacts, “Who throws away Chanel?” This reveals that Chanel still functions as the ‘benchmark of fashion power’, while also showing how fashion continues to be used as a language of ‘class’ and ‘power’.

Meanwhile, Meryl Streep and Anne Hathaway emphasized at a press briefing held on the 8th that this work is not a mere sequel but a story that “reflects a completely transformed fashion industry.”

Anne Hathaway noted, “This film captures a reality where digital and social media drive fashion, rather than an era when a single magazine dictated trends,” and Meryl Streep added, “Miranda is still powerful, but it is no longer a time when she holds power alone.”

These changes are also evident in the film’s brand lineup. Heritage houses like Chanel and Fendi appear alongside ‘new luxury’ labels such as Toteme and Brunello Cucinelli, reflecting the current market structure in which fashion power has become multi-layered.

<The Devil Wears Prada 2> will have its world premiere in South Korea on the 29th.