Recently, a consumption pattern dubbed ‘aspirational consumption’ or ‘aspirational clutter’ has been drawing attention. It is closer to consuming while imagining the ‘future self you want to become’ than to buying what the present self needs. People dream of an ideal lifestyle, such as enjoying baking, practicing Miracle Morning, or living a stylish camping life, and they buy related products.
The yoga mat bought after deciding to work out at dawn, the brick-like self-help book purchased with the thought that it would be read someday, and even the coffee machine brought in for a home cafe fantasy often end up piled in a corner of the room.
Recently, the so-called ‘aspirational consumption’ or ‘aspirational clutter’ pattern has been attracting attention. This is not simply a matter of buying many things. It is closer to consuming while imagining the ‘future self you want to become’ than to purchasing what the present self needs. Dreaming of an ideal lifestyle, like someone who enjoys baking, practices Miracle Morning, or lives a stylish camping life, people buy the related products.
The problem is the gap with reality. On weekdays, overtime leaves no time to exercise, and on weekends, accumulated housework leaves no room to begin a hobby. Yet the items remain. Unused running shoes, a Pilates ring gathering dust, and a drawing kit never opened not only take up space but also create psychological fatigue.
Experts say these items are harder to sort than ordinary clutter. That is because expectations about the future and the desire for self-improvement are entangled with the items themselves. In particular, as the thought “I will do it someday” repeats, it becomes difficult to throw things away. Even if they have not been used for years, discarding them can feel like giving up the dream.
Social media culture also plays a part. Instagram and YouTube are flooded with stylish home-workout spaces, tidy hobby rooms, and brunch-like daily lives. Seeing this, it is easy to feel pressured that “I should live like this, too”. The problem is that people copy the items before the lifestyle. They purchase a full set of gear before starting a hobby, or they stock up on workout clothes even without an exercise habit.
Organizing experts advise first distinguishing whether an item is for the present self or for a future fantasy. Check whether it is likely to be used in real life and whether you have touched it within the past year.
However, throwing things out unconditionally is not the only answer. Rather, starting with small actions is more realistic. Before buying a new exercise machine, walk for 20 minutes around the neighborhood, and before bringing in a new cooking tool, try making a meal with ingredients already in the fridge. Instead of trying to complete an “ideal life” with things first, it is more sustainable to change daily habits little by little.
Organizing consultant Jo Yeon-woo said, “The process of clearing aspirational clutter is not merely a matter of storage. It is closer to reexamining your current way of living and your desires,” adding, “Once you let go of the items piled up for ‘the someday me’, your present life can feel a little lighter and clearer.”