Hyundai Motor is holding the ‘ReReRe City Tour X Hangang Ple Ple’ together with the Seoul Metropolitan Government Future Hangang Headquarters to mark the 2026 North and Central America World Cup season.

The event will be held over six days on the 12~14 and 26~28 at ‘Hangang Ple Ple,’ a multi-purpose cultural space in Ttukseom Hangang Park, Seoul.

The character ‘ReReRe,’ created in 2019, has, since its 2024 renewal, been engaging with young people mainly on social media with the concept of ‘an employee at a car company who has no car and walks everywhere.’

Hyundai Motor prepared indoor·outdoor spaces decorated in various ways around the ‘ReReRe’ character. Indoors, it created a ‘Trivision’ photo zone where Son Heung-min, captain of the South Korean national football team, Boston Dynamics humanoid robot ‘Atlas,’ and ReReRe appear alternately on the screen. The Trivision photo zone will continue to operate until the 28th of this month.

Customer-participation programs will also be offered, such as a juggling challenge using the official North and Central America World Cup ball and a unique seated soccer game.

A Hyundai Motor official said, “To communicate sincerely with the younger generation, we have been continuing the ‘ReReRe’ project,” and added, “Taking FIFA World Cup 2026 as an opportunity, we will increase offline touchpoints with customers to strengthen brand experience and fandom.”