With the World Cup underway and support for the national football team heating up, BBQ is rolling out various promotions for customers using its own app.

Genesis BBQ Group, the largest chicken franchise in Korea (Chairman Yoon Hong-geun), announced on the 12th that it will run various promotions through the BBQ app, including discounts, giveaways, and prize-draw events.

Additionally, on the 12th, 19th, and 25th, when the Korean team has matches, BBQ will accept app orders starting at 8 a.m. to meet cheering demand. This measure is intended to improve convenience for customers supporting a strong performance by the national football team.

First, every Friday in June, BBQ is running ‘Black Fried Day’. During this period, customers who order Golden Olive Chicken or Hot Crispy Chicken via the BBQ app can receive a 4,000 won discount.

Various events that can be joined daily are also available through the 25th.

The ‘BBQ Open Run’ promotion operates daily on a first-come, first-served basis at 11 a.m. Among customers who order chicken via the BBQ app, the first 1,000 will receive a half serving of Golden Olive Chicken, and another first 1,000 will receive random cheese balls (10 pieces). The event is limited to a total of 2,000 people per day.

Through the 25th, the ‘Variety Pack’ promotion will also run. From 8 p.m. to 2 a.m. the following day, customers who order chicken via the BBQ app will receive one item from among a half serving of Golden Olive Chicken, random cheese balls (10 pieces), BBQ tteokbokki, or BBQ french fries. One benefit applies per order.

BBQ has prepared a range of app-only benefits targeting ‘home-viewers’ who enjoy matches at home, as major sports games and weekend cheering are concentrated during this period.

In addition, through a BBQ app event, BBQ is holding the ‘100-won deal’ lottery that lets people enjoy Golden Olive Chicken for 100 won. For this event, 10 people will be selected every day through the 25th to receive the benefit.

A BBQ official said, “As we expect more customers to enjoy chicken while cheering on the national team, we have prepared various benefits through the BBQ app,” and added, “We will continue to offer a variety of promotions so that customers can have an even more enjoyable time with BBQ chicken in the future.”